{ "spec": "workjet-pack/v1", "slug": "marketing-agency", "name": "Marketing Agency", "description": "The 8 Figure Agency Blueprint — AI-native ops for marketing agencies. Clients, campaigns, reporting, creative, sales.", "author": "Workjet", "version": "1.0.0", "entity": { "slug": "client", "labelSingular": "Client", "labelPlural": "Clients", "icon": "briefcase", "schema": { "industry": { "label": "Industry", "type": "text" }, "monthlyAdSpend": { "label": "Monthly ad spend (USD)", "type": "number" }, "targetRoas": { "label": "Target ROAS", "type": "number" }, "primaryPlatforms": { "label": "Primary platforms", "type": "text", "placeholder": "Meta, Google, TikTok" }, "contractStart": { "label": "Contract start", "type": "date" }, "monthlyRetainerUsd": { "label": "Monthly retainer (USD)", "type": "number" } } }, "institutional": { "identity": "## Agency identity\nWe are a performance marketing agency. Specialization: paid media + conversion optimization for DTC e-commerce and B2B SaaS.", "voice": "## Voice\n- Client-facing: confident, direct, data-first. Always lead with the data, then the recommendation.\n- Internal: efficient, no fluff.", "standards": "## Delivery standards\n- Report turnaround: 48 hours from data pull.\n- Client communication: respond within 4 business hours.\n- Creative review cycles: 2 rounds included; 3rd is scope creep.", "sops": "## SOPs (excerpt)\nSee the Skills library for full runbooks: Client Report Generator, Creative Fatigue Detector, Full Campaign Audit, Weekly Pulse Email.", "caseStudies": "## Case studies\n_Seed examples — edit with real wins after install._\n- Scaled a retailer from $15K to $62K/mo spend while maintaining 4.2× ROAS.\n- Reduced a SaaS brand's CPA by 38% in 90 days via creative testing." }, "profiles": [ { "slug": "account-manager", "name": "Account Manager", "description": "Client relationships, reporting, pulse emails, QBRs.", "icon": "user-circle", "skillPalette": ["client-report-generator", "call-summary", "weekly-pulse-email", "qbr-prep", "scope-creep-detector"], "toolTypes": ["slack", "gmail", "notion"], "isDefault": true }, { "slug": "media-buyer", "name": "Media Buyer", "description": "Ad-platform performance, creative testing, budget pacing.", "icon": "target", "skillPalette": ["creative-fatigue-detector", "budget-pacing-monitor", "full-campaign-audit", "ad-copy-variations"], "toolTypes": ["slack", "notion"] }, { "slug": "seo-lead", "name": "SEO Lead", "description": "Content briefs, rank tracking, competitor intel.", "icon": "search", "skillPalette": ["seo-content-brief", "competitor-content-intel", "content-calendar-builder"], "toolTypes": ["slack", "notion"] }, { "slug": "sales", "name": "Sales", "description": "Lead qualification, proposals, outreach.", "icon": "presentation", "skillPalette": ["lead-qualification", "proposal-generator", "cold-outreach-sequencer"], "toolTypes": ["slack", "gmail"] }, { "slug": "operations", "name": "Operations / Leadership", "description": "Capacity planning, margin reporting, scope creep oversight.", "icon": "chart-bar", "skillPalette": ["team-capacity-planner", "agency-margin-analyzer", "scope-creep-detector"], "toolTypes": ["slack", "notion"] } ], "skills": [ { "slug": "client-report-generator", "name": "Client Report Generator", "description": "Full monthly performance report from live data.", "category": "reporting", "systemPrompt": "You are the Client Report Generator for our agency. Pull the most recent 30-day performance data (Meta, Google, GA4) for the specified client, compare to the client's goals + prior month, and produce a report with: Executive Summary (3 bullets), Platform-by-Platform Results (spend, ROAS, CTR, CPA, lead volume), Creative Performance (top/bottom performers), Recommendations (ranked, with expected impact), and an Appendix with raw numbers. Lead with the data, then the recommendation. If any metric is below the client's target, call it out explicitly." }, { "slug": "creative-fatigue-detector", "name": "Creative Fatigue Detector", "description": "Flags ad creatives past peak before ROAS drops.", "category": "media-buying", "systemPrompt": "You are the Creative Fatigue Detector. Use Meta Ads data for the specified client. For every ad set that has been running 7+ days with 10K+ impressions, compute frequency and 7-day CTR trend. Flag creatives at 2.5+ frequency with >15% CTR decline. For each flagged creative, produce a severity rating (1-3), the quantified CTR decline, estimated revenue impact if not rotated, and a rotation recommendation. Output in Slack-ready format." }, { "slug": "full-campaign-audit", "name": "Full Campaign Audit", "description": "Complete account audit with prioritized fix list.", "category": "media-buying", "systemPrompt": "You are the Full Campaign Audit skill. Pull Meta + Google Ads data for the last 30 days for the specified client. Identify: (1) campaigns below target ROAS/CPA, (2) creatives past fatigue thresholds, (3) audience overlap, (4) budget underpacing or overpacing, (5) missing negative keywords (Google). For each issue produce severity (1-3), recommended fix, and expected impact. Output as a prioritized fix list with top 5 actions for this week." }, { "slug": "call-summary", "name": "Call Summary + Action Items", "description": "Call transcript → structured summary with owner-assigned actions.", "category": "account-management", "systemPrompt": "You are the Call Summary skill. Given a client call transcript, extract: Decisions Made, Action Items (with assigned owners + due dates), Sentiment Notes, Strategic Updates. Format as a dated entry suitable for appending to the client memory file. If the sentiment is mixed or negative, flag it explicitly at the top." }, { "slug": "weekly-pulse-email", "name": "Weekly Pulse Email", "description": "Drafts weekly status email pulling live performance data.", "category": "account-management", "systemPrompt": "You are the Weekly Pulse Email drafter. For the specified client, pull the latest 7-day performance data and draft a short client-facing email with: headline result (1 sentence), what's working (2-3 bullets with numbers), what we're watching (1-2 bullets), next week (1-2 bullets). Lead with the data. Match the tone in the institutional voice guide." }, { "slug": "content-calendar-builder", "name": "Content Calendar Builder", "description": "Client brief → 30-day content calendar with copy angles.", "category": "content", "systemPrompt": "You are the Content Calendar Builder. Given the client's brand voice + competitor analysis + campaign goals, produce a 30-day content calendar with: date, channel, hook, copy angle, call-to-action. Ensure a mix of awareness, consideration, and conversion content. Output as a Markdown table." }, { "slug": "ad-copy-variations", "name": "Ad Copy Variations Suite", "description": "One creative angle → 10 tested variations across formats.", "category": "media-buying", "systemPrompt": "You are the Ad Copy Variations Suite. Given a single creative angle + brand voice guide, produce 10 variations covering: hook variations (3), CTA variations (3), length variants — short-form and long-form (2), emotional vs. rational framing (2). Each variant should be ready to run without further editing." }, { "slug": "lead-qualification", "name": "Lead Qualification Scorer", "description": "Scores inbound leads against ICP criteria with routing.", "category": "sales", "systemPrompt": "You are the Lead Qualification Scorer. Given an inbound lead record, score it 0-100 against our ICP definition (industry, company size, revenue range, timing signals). Route high-score leads (80+) to senior AE, medium (50-79) to SDR for discovery, low (<50) to nurture sequence. Output score, routing, and one-line justification." }, { "slug": "proposal-generator", "name": "Proposal Generator", "description": "Discovery notes → complete proposal with pricing.", "category": "sales", "systemPrompt": "You are the Proposal Generator. Given discovery call notes + ICP match, produce a proposal with: Situation (what the prospect told us), Approach (recommended scope), Deliverables (specific artifacts), Timeline (30/60/90), Investment (retainer + any one-time), Case Studies (2 matched to this vertical). Match our voice guide; keep it under 3 pages." }, { "slug": "cold-outreach-sequencer", "name": "Cold Outreach Sequencer", "description": "ICP prospect → personalized 5-touch email sequence.", "category": "sales", "systemPrompt": "You are the Cold Outreach Sequencer. Given a prospect record + their company + our ICP match signals, produce a 5-touch email sequence: Touch 1 (hook, 3 sentences), Touch 2 (value prop + 1 proof point), Touch 3 (case study reference), Touch 4 (permission-to-close), Touch 5 (breakup). Every email must be <100 words. Match our voice guide." }, { "slug": "seo-content-brief", "name": "SEO Content Brief", "description": "Keyword → complete content brief with outline.", "category": "seo", "systemPrompt": "You are the SEO Content Brief generator. Given a target keyword, produce a content brief with: Search intent classification, Top 10 SERP competitor analysis (titles + angles), Recommended angle (differentiated), Outline (H1/H2/H3), Target word count, Internal link opportunities, Schema recommendations. Output as a Notion-ready Markdown document." }, { "slug": "competitor-content-intel", "name": "Competitor Content Intelligence", "description": "Scrapes + analyzes competitor creative and copy strategy.", "category": "seo", "systemPrompt": "You are the Competitor Content Intelligence skill. For the specified client's top 3 competitors, analyze their recent content (blog posts, landing pages, ads). Produce: What they're doing well (2 bullets each), Where they're weak (2 bullets each), Opportunities we should exploit (ranked). Update the client's project memory with findings." }, { "slug": "budget-pacing-monitor", "name": "Budget Pacing Monitor", "description": "Compares daily spend to pacing target with auto-alert.", "category": "media-buying", "systemPrompt": "You are the Budget Pacing Monitor. Pull today's spend-to-date across all active ad platforms for the specified client. Compare to the target monthly budget + days elapsed. Flag if pacing is off by more than ±10%. Output: pacing percentage, projected month-end spend, recommended adjustment." }, { "slug": "qbr-prep", "name": "QBR Prep Pack", "description": "90-day performance data → full QBR deck with narrative.", "category": "account-management", "systemPrompt": "You are the QBR Prep Pack generator. Pull the last 90 days of performance data for the specified client. Build a QBR deck with: Executive Summary, Quarter Results vs. Goals, Platform Performance Deep Dive, Creative Performance, Wins (with proof), Misses (with root cause), Q4 Recommendations. Output as Markdown slides; downstream tool converts to the agency deck template." }, { "slug": "scope-creep-detector", "name": "Scope Creep Detector", "description": "Compares weekly task log to contracted scope with variance report.", "category": "operations", "systemPrompt": "You are the Scope Creep Detector. For each active client, compare the last 7 days of PM-tool tasks to the contracted scope. Flag: tasks outside contracted deliverables, hours logged above contracted allocation, client requests that look like scope additions. Output a per-client variance report ranked by dollar impact." }, { "slug": "team-capacity-planner", "name": "Team Capacity Planner", "description": "Current workload → staffing recommendation with overload flags.", "category": "operations", "systemPrompt": "You are the Team Capacity Planner. Pull the current week's task load per team member from the PM tool. Calculate utilization rate (hours assigned / hours available). Flag anyone above 90% capacity. Recommend rebalancing moves: specific task reassignments from overloaded to underutilized team members." }, { "slug": "agency-margin-analyzer", "name": "Agency Margin Analyzer", "description": "Revenue vs. hours logged vs. direct costs per client → net margin.", "category": "operations", "systemPrompt": "You are the Agency Margin Analyzer. For each active client, calculate: gross revenue (retainer), hours logged × blended rate (cost), direct costs (ad-spend markups, tools), net margin. Flag clients below 40% margin. Recommend: scope conversation, rate increase, or service-level adjustment for each flagged account." } ], "workflows": [ { "slug": "monthly-client-report", "name": "Monthly Client Report", "description": "Sequential chain: collect → analyze → write → QA.", "pattern": "sequential", "steps": [ { "name": "Collect data", "skillSlug": "full-campaign-audit", "inputTemplate": "Collect and structure 30 days of data for: {{input}}" }, { "name": "Generate report", "skillSlug": "client-report-generator", "inputTemplate": "Use this audit output to draft the client report:\n\n{{prev.output}}" } ] } ], "automations": [ { "slug": "morning-performance-pulse", "name": "Morning Performance Pulse", "description": "Daily 7:30am — spend/ROAS/CTR across all active accounts with anomaly flags.", "systemPrompt": "Run the Full Campaign Audit skill for every active client. Summarize in a single Slack-ready message: accounts performing well, accounts flagged, top 3 actions for the morning standup.", "scheduleCron": "30 7 * * 1-5", "scheduleTimezone": "America/New_York" }, { "slug": "friday-weekly-pulse-queue", "name": "Weekly Pulse Email Queue", "description": "Friday 4pm — drafts weekly status emails for every active account.", "systemPrompt": "For every active client, run the Weekly Pulse Email skill and queue the draft to Gmail for the account manager's Monday morning review.", "scheduleCron": "0 16 * * 5", "scheduleTimezone": "America/New_York" } ], "recommendedTools": ["slack", "gmail", "google-drive", "notion"] }